Having worked across both markets, here’s why it often makes more sense to focus on the dollar market first.

Profitability > Market Size

India’s market is huge, but margins are thin. The same product can earn 2–3x higher in the U.S. because of currency advantage and the willingness of U.S. consumers to pay for quality.

Logistics & Returns

In India, reverse logistics and cash-on-delivery eat away profits. Returns are high and painful. In the U.S., payments are upfront, returns are manageable, and logistics infrastructure supports scale.

Faster Growth Curve

What takes a year in India can often be achieved in a few months in the U.S. thanks to ready-made infrastructure—Amazon FBA, 3PL warehouses, fulfillment networks.

Consumer Behavior

U.S. e-commerce is about niches, not masses. Consumers pay a premium for authenticity, sustainability, and story-driven products—an area where Indian products stand out.

Purchasing Power

With higher disposable income, U.S. consumers spend more per basket and buy more often. This directly boosts profitability and brand growth.

Competition on Value, Not Just Price

In India, e-commerce often feels like a discount war.
In the U.S., if your product delivers real value and a compelling story, consumers are less price-sensitive.

Global Brand Building

Winning in the U.S. creates a halo effect. Success in dollars adds global credibility and even strengthens perception back in India.

Mature Ecosystem

The U.S. market offers clearer policies, stronger IP protection, and better support systems. Instead of fighting systemic gaps, businesses can focus on scaling.

Choosing dollars over rupees isn’t about ignoring India—it’s about unlocking the full potential of Indian products today.

For many brands, the U.S. offers:

• Higher margins
• Faster scaling
• Better infrastructure
• Consumers who value quality and authenticity

That’s why, if you’re weighing where to begin, the dollar market is not just bigger — it’s the better market to start with.